Your Complete Guide to Understanding Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz. It predicts how likely a website is to rank on search engine result pages (SERPs). DA scores range from one to 100, with higher scores indicating a greater likelihood of ranking.

Domain Authority is influenced by the quality and number of incoming links. Websites with domains like '.edu' often have higher authority than those with '.com' or '.net' domains.

A Domain Authority score between 0-20 is generally considered weak. A score between 20-30 shows potential, while a score between 30-50 is deemed good. A score above 50 is considered excellent.

A good Domain Authority score generally falls between 40 and 60. Scores above 60 are considered excellent and indicate a high likelihood of ranking well in search engine results.

For those new to SEO, Domain Authority serves as a useful metric for evaluating the relative strength of a website. It is a numerical score by Moz that estimates how well your website will rank on search engines.

A high Domain Authority score indicates better search engine rankings and greater site credibility. This metric is valuable for comparing your site with competitors and for shaping your SEO strategies.

Moz, a digital marketing company, maintains the Domain Authority metric. It is a score that ranges from 1 to 100 and is critical for your site's ranking on SERPs.

No, Google does not use Domain Authority in its ranking algorithm. However, it remains a useful metric for assessing a website's potential for ranking.

For small businesses, a Domain Authority score between 40 and 50 is considered average. Moz evaluates several factors when determining this score, making it a valuable metric for small business owners.