Your Complete Guide to Understanding Behavior Flow

Behavior Flow is a report that visualizes the path users take through a website or application. It helps to identify the content that keeps users engaged, as well as areas that may need improvement.

In Universal Analytics, the Behavior Flow report provides a visual representation of user paths. It helps you track user engagement by showing how users move from one page or event to another.

While Behavior Flow focuses on user engagement with content, User Flow compares traffic volumes from different sources. The latter helps identify which marketing channels are most effective in sending traffic to your site.

To interpret Behavior Flow reports, you can select different view types from the top right corner. These can include content grouping, automatically grouped pages, events, or a combination of both pages and events.

A Behavior Flow Chart is a graphical representation used to explore why certain behaviors may be occurring. It evaluates environmental factors and considers more specific assessments when necessary.

User Flow is centered around the steps a user takes to complete a task. Workflow encapsulates a series of business tasks. Task Flow focuses on explicit user interactions via navigation buttons like 'Next' and 'Previous'.

The landing page is the first page a user encounters on your site, while the starting page is where visitors begin exploring. Both serve different roles in user engagement and can be tracked in Behavior Flow reports.

Applied Behavior Analysis principles target four main functions: escape or avoidance, attention seeking, access to tangibles, and instant gratification. Understanding these principles can help in behavior assessment and modification.