E-Commerceo
What is the Concept of Above the Fold?
The term 'Above the Fold' refers to the content displayed on a web page before any scrolling occurs. Originating from newspaper design, this area contains the most critical information and serves as the starting point in web design as well.
Why is Above the Fold Important?
Above the Fold content is crucial for capturing user attention. Borrowing from the newspaper industry, this zone should effectively communicate your value proposition and drive further user engagement.
Above the Fold in SEO
In SEO, 'Above the Fold' plays a significant role in how both Google and users perceive your content. Google specifically evaluates the content immediately visible upon page load as it directly impacts the user experience.
Does Above the Fold Still Matter?
Yes, the concept of Above the Fold still holds relevance in the modern digital landscape. It not only needs to be visually engaging but also must clearly articulate your value proposition to the user.
Difference Between Above the Fold and Below the Fold
Above the Fold is the content immediately visible, while Below the Fold is what lies beyond the scrolling point. Understanding this distinction is essential for crafting effective web design and SEO strategies.