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What is Quality Score?
Quality Score is a diagnostic tool used in Google Ads that measures the quality of your ads in comparison to other advertisers. It is a metric available at the keyword level and is rated on a scale from 1-10.
How is Quality Score Calculated?
Quality Score is calculated based on the overall user experience your ads and landing pages offer when associated with specific keywords. You can check your Quality Score in your keywords report within Google Ads.
Key Components of Quality Score
Quality Score is determined by three main components: expected clickthrough rate, ad relevance, and landing page experience. Each of these components is assessed as either above average, average, or below average to determine the overall score.
What Constitutes a Good Quality Score?
A Quality Score ranging from 8 to 10 is considered very good. Achieving this score typically requires a certain threshold of impressions and clicks. A high Quality Score can result in lower costs and better ad placements.
Is Quality Score Still Relevant?
Yes, Quality Score is still a relevant factor in Google Ads campaigns. A good Quality Score can lead to more cost-effective advertising and an increase in conversions.
Purpose of Quality Score
Quality Score serves as Google's way of measuring the relevance of a keyword based on historical data from ad auctions. Keywords are assigned a Quality Score between 1 and 10, with 10 being the best, as soon as sufficient data is available.
Signs of a Bad Quality Score
A low number of impressions or clicks can result in a bad Quality Score. If your keywords have received fewer than 10,000 impressions, you might end up with a low Quality Score.
How to Achieve a 10 Quality Score?
To achieve a Quality Score of 10, focus on account organization, create ads that reflect your keywords, regularly test your ads, and ensure your landing page is highly relevant to the user and the keyword.