E-commerce in 2023: Trends, Growth, and What to Expect in the Future

Livestream commerce, augmented reality, artificial intelligence, social media commerce, omnichannel marketing, and global supply chain management are some of the top trends you should pay attention to in e-commerce.

Retailers are increasingly adopting augmented reality (AR) and virtual reality (VR) to provide a more interactive and immersive online shopping experience. This trend is expected to flourish in 2023 and beyond.

Social commerce, enabled by platforms like Instagram, TikTok, and Facebook, allows consumers to directly purchase products within the social media interface, making it a significant emerging trend in the e-commerce landscape.

Mobile shopping continues to be a dominant trend, accounting for an estimated 73% of e-commerce sales. This preference for mobile devices is largely driven by consumer demand for convenience and digital payment options.

Stay ahead in 2023 by keeping an eye on trends like mobile shopping, headless and API-driven e-commerce, voice search, big data, subscription services, personalized shopping experiences, and new payment methods.

Yes, e-commerce is still on an upward trajectory. Global growth rates for the industry are projected to be at 9.4% in 2024 and then slightly decelerate to 8.6% in 2025.

Major online marketplaces like Amazon and eBay are poised to maintain their dominance. By the close of 2023, Amazon is expected to secure a staggering 50% of the U.S. e-commerce market.

With expected growth rates of 10.4% in 2023, and 20.8% of all retail purchases to occur online, data suggests that investing in e-commerce is promising. Brands like Shopify have shown impressive ROI in recent years, making it a viable investment option.

Sales in the e-commerce sector are predicted to reach $6.5 trillion by 2023. The compound annual growth rate for e-commerce is anticipated to outpace in-store retail sales by almost nine times in the next decade.